@font-face{font-family:Space;src:url('../idea-genome/vendor/space-grotesk.woff2') format('woff2');font-weight:300 700;font-display:swap}
:root{--ink:#151715;--paper:#efeee7;--muted:#989d96;--accent:#ffaf75;--line:#343833;--font:Space,Arial,sans-serif;--pad:clamp(22px,4.3vw,84px)}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:40px}body{margin:0;background:var(--ink);color:var(--paper);font-family:var(--font);line-height:1.55}button,select{font:inherit}button,a,select{-webkit-tap-highlight-color:transparent}button{cursor:pointer;color:inherit}button,a{touch-action:manipulation}a{color:inherit;text-decoration:none}a:focus-visible,button:focus-visible,select:focus-visible,summary:focus-visible,[tabindex="0"]:focus-visible{outline:2px solid var(--accent);outline-offset:6px}img{display:block;max-width:100%}p,h1,h2,h3{margin:0}p{font-size:16px;line-height:1.65}h1,h2,h3{font-weight:500;letter-spacing:-.055em;line-height:1.04}h2{font-size:clamp(42px,5vw,78px)}h2 em,h1 em{font-family:Georgia,serif;font-weight:400}h2>span{color:#8c938b}h3{font-size:30px}strong{font-weight:500}[hidden]{display:none!important}.wrap{width:calc(100% - var(--pad)*2);max-width:1460px;margin:0 auto}.eyebrow{font:12px/1.6 var(--font);letter-spacing:.1em;text-transform:uppercase}.small-label{font-size:13px;color:#a7ada5}.section-top{display:flex;justify-content:space-between;gap:30px;margin-bottom:48px}.site-header{position:absolute;z-index:10;top:0;left:0;right:0;padding:30px var(--pad);display:flex;align-items:center;justify-content:space-between;gap:30px;border-bottom:1px solid #ffffff24}.brand{font-size:29px;letter-spacing:-.065em;font-weight:600;display:flex;align-items:center;gap:10px;line-height:1}.brand svg{width:26px;height:26px}.site-header>nav{display:flex;align-items:center;gap:34px;font-size:14px}.site-header a:hover{color:var(--accent)}.nav-action{border:1px solid #ffffff6b;padding:12px 18px;display:flex;gap:30px;align-items:center}.nav-action span{font-size:20px}.menu-toggle,#mobile-nav{display:none}.hero{min-height:900px;height:100svh;max-height:1250px;position:relative;overflow:hidden;background:#20201c;display:flex;flex-direction:column;justify-content:space-between;padding:178px var(--pad) 35px}.hero-image{position:absolute;inset:0;width:100%;height:100%;max-width:none;object-fit:cover;object-position:center 58%}.hero-shade{position:absolute;inset:0;background:linear-gradient(90deg,#0d100eb3,#0d100e26 65%,#0d100e12),linear-gradient(0deg,#0c0f0ce8,transparent 29%,#0c0f0c1f 80%,#0c0f0c80)}.hero-content,.hero-bottom{position:relative;z-index:1}.hero-content>.eyebrow{margin-bottom:28px;color:#d9dace}.hero h1{font-size:clamp(95px,11.7vw,186px);line-height:.9;letter-spacing:-.065em}.hero h1 em{color:#ffd1a2;letter-spacing:-.065em}.hero-intro{margin-top:34px;display:flex;gap:70px;align-items:end}.hero-intro p{font-size:17px;color:#efeee5;line-height:1.6;max-width:390px}.solid-link{display:inline-flex;align-items:center;justify-content:space-between;gap:35px;padding:16px 22px;background:var(--accent);color:#1b211b;border:1px solid transparent;min-height:56px;font-size:14px;font-weight:500;transition:background .2s,transform .2s}.solid-link span{font-size:24px;line-height:1}.solid-link:hover{background:#ffd0a1;transform:translateY(-2px)}.hero-bottom{display:flex;justify-content:space-between;align-items:end;margin-top:62px;gap:25px}.founder-intro{display:flex;align-items:center;gap:18px;border-top:1px solid #ffffff50;padding-top:20px;min-width:355px;font-size:15px;line-height:1.35}.founder-monogram{border:1px solid #a3a39280;width:53px;height:53px;border-radius:50%;display:grid;place-items:center;font-family:Georgia,serif;font-style:italic;font-size:26px}.founder-intro small{display:block;font-size:12px;color:#b5b9ac;margin-top:10px}.founder-arrow{margin-left:auto;font-size:27px;align-self:end}.hero-index{display:flex;flex-direction:column;gap:22px;align-items:end;font-size:13px}.hero-index>span{font-size:11px;letter-spacing:.12em;color:#c4c7bc}.origin{padding:110px 0 80px}.origin-grid{display:grid;grid-template-columns:1.05fr 1fr;gap:100px}.origin h2{font-size:clamp(42px,4.6vw,72px)}.origin-copy p{color:#c5c9c0;margin-bottom:22px}.origin-copy p.lead{color:var(--paper);font-size:21px}.signature{display:flex;gap:15px;align-items:center;margin:35px 0;font-family:Georgia,serif;font-style:italic;font-size:25px}.signature small{font:12px var(--font);color:var(--muted)}details{border-top:1px solid var(--line);padding:18px 0}summary{font-size:14px;list-style:none;display:flex;justify-content:space-between;gap:20px;cursor:pointer}summary::-webkit-details-marker{display:none}summary span{font-size:22px}details[open] summary{margin-bottom:20px}details[open] summary span{transform:rotate(45deg)}details p{font-size:15px}.belief{display:flex;gap:60px;align-items:start;margin-top:60px;padding:42px 0 0;border-top:1px solid var(--line)}.belief>span{font-size:12px;color:var(--muted);width:calc(50% - 10px)}.belief p{font-size:clamp(22px,2.4vw,35px);line-height:1.3;letter-spacing:-.035em}.experience{background:var(--paper);color:var(--ink);padding:100px 0}.experience .small-label{color:#596153}.experience-heading{display:flex;align-items:end;justify-content:space-between;gap:60px;margin-bottom:48px}.experience-heading>p{max-width:390px;color:#57604f;margin-bottom:5px}.demo{background:#e1e1d7;border:1px solid #c5c8bc}.demo-top{display:flex;justify-content:space-between;gap:20px;align-items:center;padding:15px 23px;font-size:12px;border-bottom:1px solid #bdc1b5}.demo-label{font-size:12px}.demo-label>span{color:#5c6557}.demo-top button{background:none;border:0;font-size:12px;padding:4px 0}.demo-top button span{margin-left:12px}.step-tabs{display:flex;border-bottom:1px solid #bec3b6}.step-tabs button{border:0;border-right:1px solid #bdc1b5;background:none;flex:1;min-height:75px;padding:15px 25px;text-align:left;font-size:15px;display:flex;align-items:center;gap:18px;position:relative}.step-tabs button:last-child{border-right:0}.step-tabs button>span{font-size:12px;color:#71776a}.step-tabs button>i{font-style:normal;margin-left:auto;font-size:21px;opacity:.35}.step-tabs button[aria-selected=true]{background:#263128;color:#f6f1e8}.step-tabs button[aria-selected=true]>span{color:#c9d1ba}.step-tabs button[aria-selected=true]>i{opacity:1;color:var(--accent)}.demo-main{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);min-height:620px}.demo-copy{padding:43px 38px;display:flex;flex-direction:column;position:relative;z-index:1}.demo-copy .eyebrow{font-size:11px;color:#626d5b;margin-bottom:22px}.demo-copy h3{font-size:clamp(29px,2.85vw,43px);margin-bottom:24px;line-height:1.05}.demo-copy>p{font-size:15px;color:#54614e;max-width:450px}.example-select{display:flex;align-items:center;gap:15px;margin:24px 0 20px;flex-wrap:wrap}.example-select label{font-size:11px;color:#596454}.example-select select{border:0;border-bottom:1px solid #8f9985;background:transparent;font-size:13px;max-width:100%;padding:6px 18px 6px 0;color:#263627;cursor:pointer}.transcript{border-left:2px solid #748369;padding-left:18px;margin-bottom:26px}.transcript>span{font-size:11px;letter-spacing:.05em;text-transform:uppercase;color:#66705d}.transcript blockquote{font-family:Georgia,serif;font-size:21px;line-height:1.4;letter-spacing:-.02em;margin:11px 0 0;max-width:420px}.demo-actions{display:flex;gap:20px;align-items:center;margin-top:auto}.demo-actions .solid-link{background:#29372b;color:#f5f1e6;font-size:13px;padding:13px 17px;min-height:52px;gap:25px}.demo-actions .solid-link:hover{background:#42513d}.demo-actions>span{font-size:11px;color:#596952}.spatial-view{position:relative;overflow:hidden;background:#cacdbe;min-height:620px;border-left:1px solid #c0c5b6;isolation:isolate}.spatial-top{position:absolute;left:23px;right:23px;top:23px;display:flex;justify-content:space-between;gap:12px;z-index:2;color:#55624a;font-size:10px;letter-spacing:.04em}.spatial-top span:last-child{text-align:right}#workbench{position:absolute;inset:0;width:100%;height:100%;display:block;opacity:0;transition:opacity .6s}.spatial-view[data-ready=true] #workbench{opacity:1}.spatial-view[data-ready=true] .scene-fallback{opacity:0}.spatial-bottom{position:absolute;bottom:24px;left:23px;right:23px;font-size:12px;z-index:2;color:#475a3e;border-top:1px solid #a5af9980;display:flex;justify-content:space-between;gap:20px;padding-top:17px}.scene-mode{font-size:10px;white-space:nowrap;align-self:end}.scene-fallback{position:absolute;inset:80px 30px;display:flex;align-items:center;justify-content:center;gap:20px;pointer-events:none;transition:opacity .2s}.fallback-phone{background:#24372a;border:7px solid #64735a;width:160px;height:300px;border-radius:22px;transform:rotate(-12deg);padding:20px 12px;color:#e6eecf;font-size:10px;box-shadow:12px 35px 35px #182c2233}.fallback-phone span{display:block;font-size:22px;line-height:1.2;margin-top:70px}.fallback-phone i{font-style:normal;display:block;margin-top:24px;font-size:27px}.fallback-paper{background:#f9f4e6;width:205px;min-height:265px;transform:rotate(9deg);padding:20px;box-shadow:8px 20px 25px #182c222b}.fallback-paper small{font-size:9px}.fallback-paper b{display:block;font-size:25px;line-height:1.1;margin-top:40px;font-weight:500}.fallback-paper>span{display:block;font-size:10px;margin-top:30px}.result{display:grid;grid-template-columns:1fr 1.1fr;gap:50px;background:#f9f5ea;border-top:1px solid #bdc5b4;padding:32px 38px}.result-heading .eyebrow{color:#69755e}.result h3{font-size:28px;margin:15px 0}.result p{font-size:13px;max-width:340px;color:#65715b}.result dl{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin:0}.result dt{font-size:11px;color:#68765e;margin-bottom:8px}.result dd{margin:0;font-size:15px}.demo-end{padding:24px 38px;border-top:1px solid #bdc5b4;display:flex;align-items:center;justify-content:space-between;gap:25px}.demo-end p{font-size:14px}.demo-end p>span{color:#69735e;font-size:12px}.demo-end a{font-size:13px;border-bottom:1px solid #89977b;padding:10px 0;display:flex;gap:35px}.no-js-note{padding:30px 0;font-size:15px}.entry{padding:95px 0;display:grid;grid-template-columns:1fr 1fr;gap:120px}.entry .eyebrow{margin-bottom:30px}.entry h2{font-size:clamp(40px,4.5vw,65px)}.entry .lead{color:#b8c1b1;font-size:18px;max-width:430px;margin:30px 0}.entry .text-link{display:block;font-size:13px;text-decoration:underline;text-underline-offset:5px;margin-top:20px;color:#b6c1ad}.entry-details>div{border-top:1px solid var(--line);padding:25px 0}.entry-details span{font-size:11px;letter-spacing:.09em;color:#919e86}.entry-details p{font-size:15px;color:#c0c9b7;margin-top:14px;max-width:470px}.tools-section{padding:95px 0;background:#222c24}.tools-heading{display:flex;justify-content:space-between;align-items:end;gap:60px;margin-bottom:60px}.tools-heading h2{font-size:clamp(52px,6.3vw,96px)}.tools-heading p{color:#aebaa5;font-size:16px;max-width:425px}.tool-row{border-top:1px solid #53604d;display:grid;grid-template-columns:50px 1fr 220px 30px;gap:30px;align-items:center;padding:33px 0;transition:background .25s,padding .25s}.tool-row:hover{background:#34402f;padding-left:15px;padding-right:15px}.tool-num{font-size:12px;color:#a8b69b;align-self:start;padding-top:9px}.tool-row h3{font-size:34px;letter-spacing:-.04em}.tool-row p{font-size:14px;color:#b3c0a8;margin-top:10px}.tool-identity strong{font-size:16px;display:block}.tool-identity>span{font-size:11px;color:#b0bca5;display:block;margin-top:7px}.row-arrow{font-size:30px;color:var(--accent)}.all-tools{display:flex;justify-content:space-between;gap:40px;border-top:1px solid #53604d;padding-top:30px;margin-top:10px}.all-tools p{font-size:13px;color:#a8b89a}.all-tools a{font-size:13px;align-self:start;border-bottom:1px solid #627357;padding-bottom:8px;display:flex;gap:24px}.closing{padding:100px 0 0}.closing>.eyebrow{margin-bottom:30px}.closing h2{font-size:clamp(40px,4.7vw,73px);margin-bottom:35px}.join{display:grid;grid-template-columns:1fr 1fr;gap:90px;border-top:1px solid var(--line);padding:45px 0 60px;margin-top:90px}.join h3{font-size:26px;margin-bottom:17px}.join p{font-size:15px;max-width:500px;color:#abb6a1}.join>a{align-self:start;justify-self:end;min-width:260px;font-size:26px;border-bottom:1px solid #748169;padding-bottom:19px;letter-spacing:-.035em}.join>a>span{float:right}.join>a small{display:block;font-size:13px;letter-spacing:0;color:#abb6a1;margin-top:15px}.site-footer{padding:35px var(--pad) 28px;background:#101410;border-top:1px solid #2e3829}.footer-top,.footer-bottom{display:flex;justify-content:space-between;gap:30px;align-items:center}.footer-top p{color:#bac2b3;font-size:14px}.footer-top>a:last-child{font-size:12px}.footer-bottom{margin-top:50px;align-items:end;font-size:11px;color:#929d88;line-height:1.6}.footer-bottom nav{display:flex;gap:20px}.art-credit{font-size:10px}.skip{position:fixed;z-index:99;left:20px;top:-90px;background:var(--paper);color:var(--ink);padding:15px}.skip:focus{top:15px}body[data-reduced=true] *,body[data-reduced=true] *::before,body[data-reduced=true] *::after{scroll-behavior:auto!important;transition:none!important;animation:none!important}
@media(min-width:1700px){.hero{padding-top:190px}.hero-intro{margin-top:48px}.hero-intro p{font-size:20px}.demo-main,.spatial-view{min-height:660px}.demo-copy>p{font-size:17px}.demo-copy{padding:48px}.transcript blockquote{font-size:25px}}
@media(max-width:1100px){.hero{min-height:850px;padding-top:170px}.hero-intro{gap:40px}.origin-grid{gap:55px}.entry{gap:65px}.demo-copy{padding:33px 25px}.demo-main{grid-template-columns:.95fr 1fr}.step-tabs button{font-size:13px;padding:15px 20px;gap:12px}.step-tabs button>i{display:none}.demo-actions{flex-wrap:wrap}.tool-row{grid-template-columns:30px 1fr 185px 25px;gap:20px}.tool-row h3{font-size:28px}.belief>span{width:calc(50% - 40px)}.spatial-top{flex-direction:column;gap:7px}.spatial-top span:last-child{text-align:left}.scene-mode{display:none}}
@media(max-width:760px){html{scroll-padding-top:20px}.site-header{padding:24px var(--pad)}.site-header>nav:not(#mobile-nav){display:none}.brand{font-size:26px}.menu-toggle{display:flex;gap:25px;align-items:center;background:none;border:1px solid #c3ccb780;padding:8px 12px;font-size:13px}.menu-toggle span{font-size:20px}.site-header>#mobile-nav:not([hidden]){display:flex;position:absolute;left:var(--pad);right:var(--pad);top:88px;background:#192119;padding:20px;flex-direction:column;align-items:stretch;gap:0;box-shadow:0 25px 50px #0006;border:1px solid #46503f}.site-header>#mobile-nav a{padding:15px 5px;border-bottom:1px solid #394331}.hero{height:100svh;min-height:800px;max-height:1000px;padding-top:154px;padding-bottom:26px}.hero-image{object-position:65% center}.hero-shade{background:linear-gradient(90deg,#10170d9e,#10170d24),linear-gradient(0deg,#10170df2,transparent 45%,#10170d20 75%,#10170d50)}.hero-content>.eyebrow{font-size:10px;margin-bottom:31px;max-width:280px}.hero h1{font-size:clamp(79px,13vw,109px)}.hero-intro{display:block;margin-top:32px}.hero-intro p{font-size:16px;margin-bottom:23px;max-width:300px}.hero-bottom{margin-top:46px}.hero-index{display:none}.founder-intro{min-width:0;width:100%;max-width:380px;font-size:14px}.founder-monogram{width:46px;height:46px;flex-shrink:0}.founder-intro small{font-size:11px}.origin{padding:65px 0}.section-top{margin-bottom:34px;gap:22px;align-items:start}.section-top .eyebrow{font-size:10px;max-width:250px}.small-label{display:none}.origin-grid{grid-template-columns:1fr;gap:32px}.origin h2{font-size:44px}.origin-copy p{font-size:16px}.origin-copy p.lead{font-size:20px}.signature{flex-wrap:wrap;gap:12px;margin:30px 0}.belief{display:block;margin-top:25px;padding-top:28px}.belief>span{display:block;width:auto;margin-bottom:20px}.belief p{font-size:27px}.experience{padding:65px 0}.experience-heading{display:block;margin-bottom:30px}.experience-heading h2{font-size:52px}.experience-heading>p{margin-top:25px;font-size:16px}.demo-top{padding:13px 14px;align-items:start;gap:10px}.demo-label{font-size:10px}.demo-label>span{display:block;font-size:10px;margin-top:2px}.demo-top button{font-size:10px;max-width:110px;text-align:right}.demo-top button span{margin-left:7px}.step-tabs button{display:block;min-height:83px;padding:13px 9px;font-size:11px;line-height:1.4}.step-tabs button>span{display:block;margin-bottom:8px;font-size:10px}.demo-main{display:flex;flex-direction:column;min-height:0}.demo-copy{padding:28px 21px;min-height:540px}.demo-copy h3{font-size:34px;max-width:350px}.demo-copy>p{font-size:15px}.demo-copy .eyebrow{margin-bottom:18px;font-size:10px}.example-select{gap:7px;margin:20px 0}.transcript blockquote{font-size:22px}.demo-actions{gap:17px}.spatial-view{min-height:380px;height:380px;border-left:0;border-top:1px solid #b2bba6}.spatial-top{flex-direction:row;left:18px;right:18px;top:18px;font-size:8px}.spatial-top span:last-child{text-align:right}.spatial-bottom{left:18px;right:18px;bottom:19px;font-size:11px;padding-top:14px}.scene-fallback{inset:50px 20px}.fallback-phone{height:230px;width:120px;border-width:5px;font-size:8px}.fallback-phone span{font-size:18px;margin-top:43px}.fallback-paper{width:155px;min-height:205px;padding:15px}.fallback-paper b{font-size:21px;margin-top:27px}.fallback-paper small,.fallback-paper>span{font-size:8px}.result{grid-template-columns:1fr;gap:25px;padding:25px 22px}.result h3{font-size:27px}.result dl{gap:23px 17px}.result dd{font-size:14px}.result dt{font-size:10px}.demo-end{padding:23px 21px;display:block}.demo-end p{font-size:13px}.demo-end p>span{font-size:12px}.demo-end a{margin-top:16px;font-size:12px;justify-content:space-between;gap:10px}.entry{padding:65px 0;grid-template-columns:1fr;gap:38px}.entry h2{font-size:44px}.entry .lead{font-size:17px;margin:24px 0}.entry-details>div{padding:20px 0}.entry-details p{font-size:15px}.tools-section{padding:65px 0}.tools-heading{display:block;margin-bottom:35px}.tools-heading h2{font-size:60px}.tools-heading p{margin-top:27px;font-size:15px}.tool-row{grid-template-columns:24px 1fr 24px;gap:14px;padding:25px 0}.tool-row h3{font-size:27px}.tool-row p{font-size:13px;margin-top:10px}.tool-identity{grid-column:2;grid-row:2;display:flex;gap:15px;align-items:center;flex-wrap:wrap}.tool-identity strong{font-size:12px}.tool-identity>span{font-size:10px;margin:0}.tool-num{padding-top:5px}.row-arrow{grid-column:3;grid-row:1;font-size:25px;align-self:start}.all-tools{display:block;margin-top:0;padding-top:25px}.all-tools a{margin-top:22px;font-size:12px;justify-content:space-between}.all-tools p{font-size:13px}.closing{padding:65px 0 0}.closing h2{font-size:42px}.closing>.eyebrow{font-size:11px}.join{grid-template-columns:1fr;gap:27px;margin-top:55px;padding:35px 0 45px}.join h3{font-size:26px}.join p{font-size:15px}.join>a{justify-self:start;min-width:100%;font-size:25px}.site-footer{padding-top:30px}.footer-top{align-items:start;flex-wrap:wrap;gap:20px}.footer-top p{font-size:12px;order:3;width:100%}.footer-top>a:last-child{font-size:11px}.footer-bottom{margin-top:32px;flex-direction:column;align-items:start;gap:15px;font-size:10px}.footer-bottom nav{font-size:12px}.art-credit{font-size:9px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important}}@media(max-width:360px){.hero h1{font-size:74px}.hero-content>.eyebrow{font-size:9px}.demo-copy{padding:25px 16px}.demo-copy h3{font-size:30px}.transcript blockquote{font-size:20px}.tool-row h3{font-size:24px}}

/* 015: a real customer story, with space for an actual portrait later. */
.customer-section{background:#dce0d2;color:#26322a;padding:98px 0 34px}.customer-section .section-top{border-bottom:1px solid #27372b38;padding-bottom:24px;margin-bottom:66px}.customer-section .small-label{color:#50634f}.customer-grid{display:grid;grid-template-columns:.7fr 1.3fr;gap:8vw}.customer-context h2{font-size:clamp(38px,4.3vw,64px)}.customer-context p{max-width:290px;margin:28px 0 36px;color:#566452}.customer-context .text-link{font-size:13px;border-bottom:1px solid #4d614a;padding-bottom:8px;display:inline-flex;gap:18px}.customer-quote{margin:0}.customer-quote blockquote{margin:0;font-family:Georgia,serif;font-size:clamp(28px,3.3vw,51px);line-height:1.22;letter-spacing:-.035em}.customer-person{display:flex;align-items:center;gap:18px;margin-top:38px}.customer-initials{flex:0 0 68px;height:68px;border:1px solid #6477606b;border-radius:50%;display:grid;place-items:center;font:italic 32px Georgia,serif;color:#51634b}.customer-person strong{display:block;font-size:16px}.customer-person div>span{display:block;font-size:12px;color:#53644e;margin-top:4px;max-width:300px}.customer-person img{width:68px;height:68px;object-fit:cover;border-radius:50%}.customer-bottom{display:flex;justify-content:space-between;gap:20px;border-top:1px solid #27372b38;padding-top:24px;margin-top:66px;font-size:12px;color:#52634c}.customer-section a:focus-visible{outline-color:#263a24}.site-header>nav{gap:26px}
@media(max-width:760px){.customer-section{padding:60px 0 25px}.customer-section .section-top{margin-bottom:36px;display:block}.customer-section .small-label{display:block;margin-top:10px}.customer-grid{grid-template-columns:1fr;gap:44px}.customer-context h2{font-size:44px}.customer-context p{max-width:100%;margin:20px 0}.customer-quote blockquote{font-size:32px}.customer-person{gap:14px;margin-top:25px}.customer-initials{flex-basis:54px;height:54px;font-size:28px}.customer-bottom{display:block;margin-top:38px}.customer-bottom span{display:block;margin-top:7px}.site-header>nav{display:none}}